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SACK release their first ep Dilettanti and immediately pick up single of the week honours in both NME and Melody Maker. You Are What You Eat is the album, Indian Rope Trick the first single; Boy George uses the songs opening line ‘If I’m gonna kill somebody, it might as well be you’ on his answering machine. More single of the week honours from the NME when second single ‘What Did The Christians Ever Do For Us’ is released. The band picks up a Hot Press gong for best video beating U, The Cranberries and Sinead O’Connor to the award.
Butterfly Effect is the second album and it receives a Hot Press best album nomination. Lead single Laughterlines is included on the Hollywood movie Carrie; The Rage soundtrack and music legend Morrissey asserts that ‘Laughterlines should be Number One forever’ in an Irish Times interview. Morrissey then invites SACK to open for him on his ‘Oye Esteban’ tour. The tour starts in Belgium, taking in Germany, Holland, Denmark, Sweden, The UK and Ireland before heading west to the U.S, playing stadiums in L.A, San Francisco, San Diego before ending up in the House Of Blues in Las Vegas. SACK’s energetic, theatrical live show wows the Morrissey fans as they sell out of all album stock and merchandise on the road.
Third album Adventura Majestica takes its title from their experiences on this trip and the Morrissey connection strengthens even more when he invites SACK to tour with him again. The famous Olympia in Paris is where it kicks off before moving through France, Denmark, Sweden, The UK and Ireland before ending up with a sell out show at The Brixton Academy, with The Libertines as an add on to the bill.
As the band continues to write and rehearse material for their fourth album, Morrissey reclaims pop glory when ‘You Are The Quarry’ is released. NME honours him by issuing Morrissey’s personally selected ‘Songs To Save Your Life’ compilation album with the magazine. He includes ‘Colorado Springs’ an explosive personal rights diatribe from the first SACK album, a track that has been played every night on his recent mammoth world tour as part of his intro tape. It’s the biggest selling issue of the year.